Product Introduction
We introduce products to leading importers and distributors of specialty foods and work as a direct liaison with the warehouse to ensure your product is marketed and managed well.
Event Development and Management
We will design events that match you with your audience; whether it’s an intimate dinner for top journalists, a focused seminar series, a product launch event or a walk-around tasting.
We will represent and promote your product/company at top culinary events in the U.S., including The James Beard Foundation Awards, The Food & Wine Classic in Aspen, South Beach Food and Wine Festival and The Fancy Food Show.
Media Outreach
We will create a targeted, national media outreach program designed specifically for you and will include print, television and internet media outreach. You will benefit from our relationships with the media and we will get the word out about your company, region or product.
Media and Buyer Trips
We will arrange to have the right press, chefs and retail buyers on a trip to see and experience your product or region firsthand.
jcw is a New York City based agency that offers a variety of services to new and existing products or companies who are seeking representation in the culinary and hospitality markets.
Through numerous media, chef, importer, buyer and food retail contacts, jcw can take a product from its initial introduction to an importer/distributor, through the product’s launch to key decision makers, media and consumers, to secure a strong foothold in the U.S. market.
© 2009 jcw